The Supreme Court of Appeal dealt with combined appeals and a cross appeal about Securex soap packaging, contempt of court, and an Advertising Regulatory Board order. It dismissed the appeals, upheld the cross appeal, and substituted the order so that the first respondent must withdraw the Offending Packaging and the Latest Offending Packaging from every medium in which they appear. The judgment also records that the matter involved earlier ARB and High Court rulings on the packaging comparisons and the scope of the enforcement order.
This may be relevant to advertising, intellectual property, and litigation practitioners dealing with contempt findings and the reach of ARB-related orders.
Evidence from source
Summary: Contempt of Court – Code of Advertising Practice – Intellectual Property – court order prohibiting marketing of product in offending packaging
Supports: Summary of the subject matter.
The date and time for hand-down of the judgment is deemed to be 11h00 on 12 August 2026.
Supports: Deadline/date detected as the judgment hand-down date.